New! CAVIAR Blonde

Introducing Advanced anti-Aging Technology for Blonde Hair
A unique blend of nutrients that energize the hair and reduce the degree of damage from natural, chemical and environmental stresses.

Blondes are constantly striving to keep their hair healthy while achieving the "perfect" tone.  Frequent highlighting and coloring of the hair can keep it dry and brittle.  Natural blonde tones can become dull over time.  Whatever blonde tone each individual may be looking for, the same attributes are important... brightness, vibrancy, no brassiness and "natural looking".  More importantly, however, is that the hair will stay healthy and youthful looking.  Alterna has created three high performing products that will help to maintain and improve natural and artificial blonde tones.

"The result is truly revitalized and youthful looking hair... immediately.. and for years to come."

CAVIAR Anti~Aging Seasilk®
Blonde Shampoo
Paraben Free ~ Enzymetherapy® ~ Color Hold™ ~ Seasilk® ~ Age Control Complex® ~ UVA/UVB Protection  ~ Thermal Protection ~ Optical Brighteners

Alterna shampoos improve the way your hair performs.  Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless.  This sulfate free cleanser will refresh blonde tones and revive vibrancy while eliminating brassiness.  Optical Brighteners bring out blonde highlights and deliver a healthy looking glow.  Infused with Seasilk®, Age-Control Complex® and Color Hold™ to protect color and fight the aging process with focused precision.

Made in the USA